A ‘Unique Selling Proposition’ (USP) is something that many businesses have but it would be true to say that most don’t know they have one. When you follow the simple steps in this article, you’ll be able to identify your USP and will probably find that you have more than one. Without a clear USP then your ability to focus on your market, conserve advertising and promotion dollars and, most importantly, write your Business Plan, is almost non-existent. Watch video in link below
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You may have heard about a thing called your ‘Differential’, as well as other things, your USP describes the difference between your business and your competition.It is extremely important that you should include your USP in your Business or Marketing Plan, you can be sure that if you are looking for funding or a bank loan, the providers of the cash are going to want to know what sets you apart from your competition and it had better be good.Let’s say you decide to open a Bakery and Coffee Bar. There is some close existing competition and so you do some research and find out the following.