You’ve read all the blogs and the expert opinions and you’ve invested in your first corporate video.It’s taken a lot of time and money, but finally you have something you can be proud of.Even the Board are thrilled with it, but now they want to see some return on their investment, which means you have to make sure your brainchild works hard and brings in customers.What do you do?Your first thoughts are probably to get it loaded up to YouTube, get it on your website and optimise it for SEO (search engine optimisation) to grab a bit of traffic. Watch video in link below
Video link: http://wp.me/p7PtNj-1Vg
Yes, you’ve put in on your website, but why only use it once?For arguments sake, let’s say it’s a video demonstrating your new product. Don’t just hide it away on your product pages, put it on your home page too to highlight your latest offering. It goes without saying you have a blog (how else will you build your brand identity?), so write an article about it and embed the video.How about creating a resource section on your website where your customers can view all your videos to learn about your products and how they will help them?Using the video widely across your website will generate traffic and boost your customer service levels because you’re taking the time to educate your customers.