If you want to be a successful actor, or want your children in the business, this is a team member you must know and understand.There are agents, and then there are AGENTS!You can’t lump together high powered agents such as Creative Artists Agency (CAA), William Morris Agency (WMA), International Creative Management (ICM), Don Buchwald and Associates, and The Gersh Agency with the struggling one person outfits that are out there.Most deals at the higher levels are negotiated by agents.One key difference between agents and almost all other players, except for lawyers, is that they are regulated by state. Watch video in link below
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High powered agents represent their clients in all aspects of Motion Picture and Television, including commercials, print, and live appearances. This is what is known as ‘Across the board representation’. Fees for this service are regulated by the Unions. An agent receives no more than 10% of each talent deal.Smaller agencies will specialize in their areas. In the beginning of their careers, many actors will have different agents for different fields. They will have a Theatrical Agent (Motion Pictures and Television), a Commercial Agent (Commercials only), Voice-Over Agent, Live Appearance Agent (singers, comedians.